PRODUCT
Location Intelligence for Expansion & Activation.
Understand who is really there — and where to act next.
The Challenge
Location decisions used to rely on foot traffic and demographics.
But that doesn’t tell you how people behave — or where real opportunity exists.
Do they value sustainability?
Do they prefer craft beer over lager?
Are they ready for a new gym concept — or a luxury retail format?
Rascasse Places turns every location into an audience story —
from country level down to individual postal codes —
so you can understand behavior, demand and opportunity, not just population.
How It Works
Pick a country, city or postal code that matters.
Go beyond population. See interests, behaviors, spending patterns and affinities.
Identify where to expand, invest or activate — with confidence.
What This Looks Like
Only a few districts show strong affinity for premium coffee brands — not necessarily those with the highest foot traffic.
Driven by sustainability-oriented urban segments with high disposable income.
Focus expansion on high-affinity clusters, not high-volume areas.
Prioritize New York suburbs for initial rollout based on strong premium affinity.
Open 2 pilot locations in high-affinity postal code clusters in Riyadh.
Al Olaya District first, Jeddah Tahlia Street as Phase 2.
Key Benefits
Understand not just where people are — but what they do, what they want and where opportunity exists.
Not population counts — psychographic profiles. Values, attitudes, interests, and brand affinities that define a place. Understand the why behind the where.
Don't just know the city. Know the neighborhood. 8,000+ postal codes in Germany alone, each with a full audience profile. Hyper-local intelligence across 172 countries.
Automated identification of underserved markets and high-potential locations. Find where your audience is concentrated but your brand (or category) isn't.
Use Cases
“Where should we open our next store?”
Identify high-affinity areas before competitors enter.
Prioritize locations where premium demand is emerging, not just where traffic is highest.
“What’s the audience profile of this neighborhood?”
Understand who drives demand in a neighborhood.
Identify buyer profiles before investing in development.
“Where will our pop-up resonate most?”
Find locations where your audience actually concentrates.
Maximize turnout by targeting high-affinity clusters.
“Which German cities are ready for our brand?”
See where demand exists before entering a market.
Avoid high-volume but low-relevance regions.