PRODUCT
The world's most detailed audience profiles. 320,000+ data points worldwide. Postal-code precision. 172 countries. No one goes deeper.
The Challenge
You get age, gender, location. Maybe household income if you're lucky. But you never learn that Tesla fans prefer Sauvignon Blanc, or that Peloton users are 4.2x more likely to travel to Iceland, or that BMW drivers index 3.1x higher on architecture podcasts. The surface-level data everyone relies on? It leads to surface-level decisions. Rascasse Analytics doesn't profile audiences. It reveals them.
How It Works
Select any audience — or work with us to define the segments most relevant to your business.
Go beyond demographics. See interests, behaviors, affinities and regional patterns in full depth.
Identify partners, markets and opportunities — and act with confidence.
See It in Action
Why Rascasse Analytics
320,000+ data points per profile. Not just who they are — what they eat, drink, watch, read, buy, follow, and care about. The kind of detail that reveals the person behind the data point.
172 countries with postal-code precision. See how audiences differ between Brooklyn and the Upper East Side, or between Munich and Hamburg. Global coverage with local granularity.
Profiles update continuously. No annual surveys, no stale panels. Real behavioral data from real people, right now. Your decisions are only as good as the freshness of your data.
Use Cases
"What media channels actually reach Tesla owners?"
Beyond auto magazines. They're 3.7x into tech podcasts, 2.8x into design blogs,
and 2.3x more likely to stream independent documentaries. Place your media where your audience actually is.
"What do our customers care about beyond our product?"
Reveals adjacent interests that inform your product roadmap and innovation pipeline.
The next big idea isn't in your category — it's in what your audience loves that you haven't seen yet.
"How do BMW and Mercedes audiences actually differ?"
Side-by-side deep profiling shows where you win and where competitors own the narrative.
Not just demographics — the psychographic and behavioral differences that matter.
"What does the audience landscape look like in Brazil?"
Full audience profiling for any market, any country — before you invest a single dollar.
Understand local preferences, media habits, and brand affinities from day one.
Your Intelligence System
Every client works with a system tailored to their market. We help you define the audiences that matter, structure segmentations around your business logic, and integrate the brands, assets and partners relevant to your decisions.
The result: an intelligence setup that reflects how you actually think about your market — not a generic dashboard you need to work around.