The Challenge
OOH operators, media owners, and advertising networks sell reach — but buyers increasingly demand audience quality. Who passes this billboard? What do they care about? How do they compare to the advertiser's target? Without audience-level proof, premium ad inventory becomes commodity pricing. You need to sell audience quality — not just impressions.
How Rascasse Helps
We show you who sees your inventory — so you can price and sell accordingly.
Prove who sees your inventory — with real data, not estimates.
Turn impression counts into audience profiles. Show advertisers the demographics, interests, and behaviors of the people at every location.
Understand the audience at every location.
Detailed audience profiles for airports, stations, shopping centers, city districts — wherever your inventory lives. Know who passes, not just how many.
Justify premium pricing with audience quality.
Data-backed CPM that advertisers trust. When you can prove audience match, premium pricing becomes a conversation about value — not a negotiation about discounts.
What You See
Use Cases
Price ad inventory based on audience quality — not just traffic volume. Prove the premium with data. High-match locations command higher CPMs, and the data makes it defensible and transparent.
Match the right advertisers to the right locations based on audience fit — increase sell-through and satisfaction. When advertisers see proven audience match, they buy faster and renew more often.
Decide where to add or remove inventory based on audience demand — not just availability. Understand which audience segments are covered and where the gaps are.
Show advertisers how your network's audience compares to digital alternatives — and why OOH still wins for certain objectives. Audience data makes the case that impressions alone never could.
Key Services for Advertising & OOH
Audience profiling at location level. Know who passes every location in your network — demographics, interests, behaviors.
OOH network optimization based on audience data. Match inventory to advertiser targets and maximize sell-through.
Audience benchmarking across ad networks and locations. Show how your inventory compares — and where you win.
Case Study
An OOH operator used Rascasse to profile audiences at 120 premium locations across Germany. The data revealed that airports, major train stations, and upscale shopping districts attracted audiences with significantly higher affinity for luxury and finance brands. Armed with this proof, the operator repositioned these locations as premium inventory — and luxury and finance advertisers paid 2.1x standard CPM for proven audience match. The result: EUR 1.8M in incremental annual revenue from the same inventory, sold at higher prices to better-matched advertisers.