Rascasse uncovers overlooked audience segments and cost-efficient interest overlaps—so you win the bid with precision, not budget.

Why It Matters

Everyone bids on the same keywords. That’s the problem.
In programmatic advertising, the most obvious audience traits are also the most expensive to target. Rascasse finds what others miss—deep interest overlaps, emerging behaviors, and niche affinities that drive performance without inflating your CPC.

How Rascasse Enhances Programmatic Advertising

Most programmatic advertising still relies on outdated or overly broad strategies. Rascasse provides a smarter, behavior-driven approach:
- Instead of bidding on crowded, expensive keywords, Rascasse identifies high-conversion, low-competition interest segments—so you reach the right people without overpaying.
- Rather than targeting by basic demographics, we use deep behavioral and psychographic segmentation that reflects how your audience truly behaves online.
- Traditional platforms rely on guesswork and generic affinity groups. Rascasse maps real-world interest overlaps, based on 300,000+ behavioral signals across platforms.
- While many DSPs use static audience segments, Rascasse builds dynamic, always-refreshing profiles to match real-time behavior changes.
- Instead of optimizing only for CPM or impression volume, Rascasse enables intent-driven targeting that focuses on value, relevance, and actual interest.

What You Can Do

Uncover cost-effective targeting segments

Rascasse reveals unexpected interests and combinations—like luxury skincare fans who play mobile games, or electric car enthusiasts who also follow sustainable travel influencers. These insights help you craft ad sets that perform better, with less competition.

Move beyond demographics and into behavior

Instead of guessing age/gender/location, target based on real behavior: what people read, stream, buy, and search for. This creates sharper segments that convert.

Build layered audience logic for precision

Use Boolean logic (AND, OR, NOT) to define advanced target groups—e.g., “Tech enthusiasts AND plant-based eaters NOT interested in Apple.” Push these profiles into your DSP for true intent-driven media.

Why it matters

Build high-performing ad sets with niche behavioral segments

Generic audience targeting no longer cuts through the noise. Rascasse enables you to define razor-sharp behavioral segments that reflect real-life interests—like people who read climate tech blogs, stream indie documentaries, and follow mid-tier sustainability influencers. These nuanced, high-affinity segments consistently outperform broad, one-size-fits-all targeting by delivering better click-through rates and deeper engagement.

Reduce CPC by avoiding oversaturated keywords

Everyone’s bidding on the same obvious terms—and paying the price. Rascasse helps you find overlooked angles and micro-segments with high relevance but low competition. Instead of competing for “eco-friendly” or “AI tools,” you might target “green home automation” or “neurotech enthusiasts”—keywords that are contextually aligned but underused, resulting in lower cost-per-click and higher campaign ROI.

Drive conversions with relevance, not just reach

High impression counts don’t matter if the message doesn’t resonate. Rascasse lets you personalize campaigns with audience context—what your segment watches, reads, follows, or buys. This behavioral alignment increases the likelihood that your creative will connect, your offer will land, and your audience will convert—because you’re talking to the right people in the right way.

Feed refined segments into your programmatic platforms (DSPs, Meta, Google)

All audience segments built in Rascasse can be exported or integrated directly into your existing advertising stack—whether it’s Meta Ads Manager, Google Ads, or a custom DSP. You move from insight to activation seamlessly, pushing high-resolution audience definitions into your bidding engine to execute smarter, faster, and with greater precision.

Get in touch and request a 30 min demo.