Smarter media choices start with smarter audience insights. Rascasse shows exactly where your audience spends time—and what content they actually engage with.

Why It Matters

Great creative fails in the wrong context. Too much media spend still relies on outdated assumptions, demographics, or siloed listening tools. Rascasse replaces guesswork with hard behavioral data—so you know where to place your message and how to make it resonate.

How Rascasse Transforms Media Planning

Traditional media planning focuses on broad demographics, limited channels, and estimated reach. Rascasse flips the model to focus on real audience behavior and engagement:
  • Instead of relying on basic reach and frequency metrics, Rascasse captures actual engagement across media environments—from streams and views to shares and clicks.
  • Rather than channel-first thinking, we enable audience-first planning that spans digital, social, video, audio, gaming, and more.
  • Where traditional planning is limited to survey panels, Rascasse uses over 300,000 behavioral signals, updated quarterly, to reflect real media usage patterns.
  • Typical media plans suffer from blind spots, ignoring emerging formats. Rascasse maps the full content ecosystem—including podcasts, Netflix, TikTok, Twitch, and beyond. Standard tools ignore the “why” behind media choices. Rascasse provides creative context, aligning your brand and message with the content your audience already cares about.

What You Can Do

Know where your audience actually is.

We map your audience across media touchpoints—Spotify, Netflix, YouTube, Twitch, TikTok, podcasts, Reddit, and more. Find out where they spend time and what they interact with, not just what they claim to consume.
Match your message to their mindset.
Planning isn’t just about channels—it’s about context. Rascasse shows which content your audience loves, which influencers they follow, and which topics they explore—so your message always hits the right emotional tone.
Go beyond endemic advertising.
Looking to reach sports fans? Don’t just buy stadium ads. Maybe they’re streaming Formula 1 highlights on YouTube, listening to race analysis on Spotify, and following team memes on TikTok. Rascasse connects the dots.

Why it matters

Plan cross-platform campaigns that follow your audience’s actual journey
Today’s audiences don’t live in one channel—they flow between Netflix, Instagram, Spotify, YouTube, TikTok, Reddit, and niche blogs. Rascasse lets you see that journey in detail. You can trace how your audience consumes content across platforms and tailor your media plan to align with their real-world behavior, not siloed assumptions. This means you’re not just showing up—you’re showing up in the right place, at the right time, in the right format.
Discover high-impact but underused media placements
Some of the most effective placements aren’t obvious—they’re overlooked because they fall outside traditional media buying logic. With Rascasse, you identify platforms, creators, or content clusters where your audience is highly active but your competitors aren’t. This opens up cost-efficient, high-relevance opportunities in gaming, niche podcasts, or emerging formats where your message can truly stand out.
Identify influencer and content environments that align with brand voice
Not every influencer is right for every brand. Rascasse analyzes which influencers, series, or podcasts resonate with your audience and share brand-relevant values and tone. Whether your voice is edgy, premium, humorous, or mission-driven, we match your identity with creators who speak the same language—and to the same audience.
Strengthen creative briefs with precise audience context
Great media is wasted without creative that lands. Rascasse provides the insights your creative team needs: What does your audience watch, listen to, search for, and care about? Which brands do they admire? What cultural cues do they respond to? Build campaigns grounded in emotional relevance and cultural fluency—not broad assumptions or outdated personas.

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