Understand where demand is growing—and how your brand performs.

Why It Matters

You can’t grow without knowing where—and how—you stand. Expansion and performance tracking require more than gut feel and outdated stats. Rascasse reveals both the size of the opportunity and your share of attention—based on how people behave online.

How Rascasse Outperforms Traditional Market Research

  • Traditional research often relies on estimated market sizes and broad national averages. Rascasse, by contrast, uses behavioral data to size demand more accurately and in real time.
  • Instead of relying on expensive, static brand tracking, Rascasse provides always-on, scalable insights into brand performance—down to the zip-code level.
  • Where conventional approaches depend on survey-based estimates of market share, Rascasse uses Share of Search as a dynamic, behavior-based proxy for market share—proven to correlate closely with actual sales and even stock price trends.
In short: while traditional research gives you lagging indicators, Rascasse delivers real-time leading KPIs.

What You Can Analyze

Market Size: Where is the demand?

We detect market potential based on online behavior:
  • Search volume for product categories
  • Interest in related brands and influencers
  • Content engagement across platforms

Market Share: How are you performing?

We calculate your Share of Search—a leading indicator of market share and brand health:
  • Compare your brand’s search interest to competitors
  • Track your share over time and across geographies
  • Detect early growth or decline signals before sales data catches up

Share of Search = Share of Market

This metric is proven to predict over 80% of actual market share. It also correlates with stock price performance, giving marketing a seat at the financial table.

Why it matters

Size your potential markets with data-driven precision

No more guessing or relying on outdated reports. Rascasse uses digital behavioral signals—search queries, content engagement, platform activity—to quantify how many people are genuinely interested in a product, category, or theme. You can explore market potential in real time, down to the city or even zip code, across 160+ countries. Whether you’re evaluating a niche segment or a mass-market trend, Rascasse reveals actual demand, not just hypothetical interest.

Monitor and optimize your Share of Interest

Track how your brand’s visibility and relevance evolve over time using our “Share of Interest” metric—a behavioral alternative to traditional brand awareness surveys. This shows how your brand performs compared to others in terms of engagement and attention across platforms. See where you’re gaining ground, where you’re falling behind, and which campaigns or sponsorships actually move the needle. 

Benchmark brand visibility across regions

Understand how your brand is perceived in different geographies—whether you’re dominant in Munich, rising in Mexico City, or underperforming in Seoul. Compare visibility and engagement metrics across any market, industry, or competitor set. This lets you localize your marketing and investment strategy with precision: where to push, where to defend, and where to pivot.

Support global rollout and expansion planning

Entering a new market is always a strategic risk. Rascasse reduces that risk by providing solid, data-backed insights into demand, behavior, and competitive context. Identify high-interest regions before launching. Tailor your go-to-market plan based on local interests, media usage, and brand affinities. And measure early traction with KPIs that react in weeks—not quarters.

Get in touch and request a 30 min demo.

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