Traditional research asks. We observe.
Surveys and focus groups are prone to bias, slow, and based on what people say. Rascasse shows you what people do—how they search, what they read, stream, click on, and follow—creating a far deeper, real-time understanding of your audience.
Why We’re Different
Traditional survey-based research relies on small samples, static personas, and subjective answers. Rascasse turns that model upside down:
Instead of surveying 1,000 respondents, we analyze over 300,000 behavioral signals.
Where surveys collect subjective answers, we rely on objective digital behavior.
While surveys create static personas, our insights are continuously updated.
Survey segments are often basic and shallow; ours are rich, psychographic profiles.
Classic research takes weeks to set up. With Rascasse, it’s instant via self-service or API.
This is audience intelligence designed for the speed and complexity of modern markets.
